Together, they discuss why differentiation is critical for business success, how to uncover unique traits within your brand, and the transformative impact this process has on employees and customers alike. Barry also offers a behind-the-scenes look at his 40 years of experience helping companies stand out, including his proven five-step differentiation process.Tune in for actionable tips, inspiring stories, and a special gift for listeners to celebrate this 100th episode! Don't miss this engaging conversation that will help you unlock your brand’s true potential.Mentioned in this episode:
- Barry's book: The Power of Differentiation
- The five-step process to uncover differentiation
- How to identify and celebrate your brand's unique strengths
- The importance of employee and customer engagement
- Exclusive book offer for listeners
Visit
barrylabov.com for more details on Barry’s work and to claim your free book (just pay shipping). 00:00 Introduction to 100th episode00:56 Welcome and Guest Introduction01:37 Discussing the Book: The Power of Differentiation03:40 The Importance of Differentiation07:17 Publishing Process and Challenges11:05 Steps to Discover Differentiation15:29 Differentiation in Practice27:04 Barry's Podcast Journey31:10 Conclusion and Special Offer Connect with me on:
All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
