The University of Southern California (USC) has made headlines in the sports world by becoming the first NCAA school to partner with a CBD and cannabis company. Historically, the NCAA has strictly prohibited the advertisement of marijuana in college sports sponsorships. However, this groundbreaking partnership marks a significant shift in NCAA policies regarding cannabis-related endorsements. This news has generated considerable attention within the college basketball community and beyond, as USC navigates this new terrain in athletic sponsorships.
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