The global advertising industry in the past 48 hours has demonstrated both dynamic growth and significant transformation, with several notable developments setting the tone for the coming months.
Market movement remains robust. The online advertising market, valued at 219.1 billion US dollars in 2024, is projected to reach more than 352 billion by 2030 with a CAGR of 8.2 percent. This expansion is driven by a rapid shift toward digital-first marketing strategies. In July, Zeta’s Economic Index indicated increasing consumer optimism, supporting continued ad spending, especially in sectors closely tied to digital retail.
Several new product launches highlight the industry’s innovation push. SundaySky introduced Amplify, an AI-powered video platform designed to enable revenue teams to create and distribute personalized videos at scale. Likewise, conversational artificial intelligence is rapidly reshaping engagement. According to Microsoft, ad campaigns using conversational AI platforms such as Microsoft Copilot see click-through rates 73 percent higher and conversion rates 16 percent higher than traditional formats, with 73 percent of marketers planning to expand spend in this area in the next two years.
New entrants are embracing emerging technologies. Kontext, a Czech startup, raised 10 million US dollars to pioneer native AI-powered ad delivery inside chatbot conversations. With generative AI usage surging, the broader chatbot ad market is forecasted to grow from 3.6 billion in 2024 to over 70 billion by 2034.
Strategic M and A activity continues at pace. Aptitude Health, backed by Linden Capital Partners, acquired UK agency Hug Advertising, strengthening integrated healthcare marketing capabilities, while Prosek Partners in the Middle East and Africa saw deal value surge over 1700 percent in the first half of 2025 compared to 2024.
The commerce media ecosystem is integrating, with brands, retailers, publishers, and tech platforms converging to deliver seamless, personalized shopper experiences, a trend that will be further defined by the upcoming IAB Connected Commerce Summit.
No major supply chain or regulatory disruptions have been reported in the past 48 hours. In summary, the advertising industry is experiencing strong growth, rapid consolidation, and technological acceleration, marked by increased AI adoption and new forms of personalized content. Consumer behavior continues shifting toward digital channels, supporting bullish industry outlooks.
For great deals today, check out https://amzn.to/44ci4hQ
This content was created in partnership and with the help of Artificial Intelligence AI
