Google's defense has commenced in the high-stakes antitrust case, where the tech giant stands accused of monopolizing advertising technology. The case scrutinizes Google's dominance in the digital ad market and its control over ad tools and auction systems, potentially impacting competition and fairness within the industry.
The trial, pivotal for both the advertising and marketing sectors, could reshape the landscape of digital advertising if the court rules against Google. Industry experts and stakeholders are keenly observing the proceedings, aware that the outcome may bring about stricter regulations and influence future business practices within the advertising technology domain.
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