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Under Armour has announced a new partnership with BlacktipH, a popular fishing show, as revealed by Fishing Tackle Retailer. This collaboration marks a strategic move in the sports marketing sector for Under Armour, aiming to expand its reach within the angling community. The alliance will likely involve product placements and co-branded promotions designed to enhance the visibility of Under Armour’s fishing apparel and gear among BlacktipH's audience.

BlacktipH, led by Josh Jorgensen, is known for thrilling fishing adventures and has a substantial following on social media platforms, making it an ideal partner for Under Armour. The partnership is part of Under Armour’s broader strategy to align its brand with outdoor sports and adventure activities, tapping into a market of enthusiastic fishers and outdoor aficionados.

Commenting on the partnership, a representative from Under Armour's Sports Marketing division emphasized their commitment to pushing the boundaries in the sporting world. The company aims to integrate its high-performance fishing clothing and accessories into BlacktipH's episodes, leveraging the show's influence to strengthen brand loyalty and engage with potential customers who are passionate about fishing.

This collaboration not only underscores Under Armour’s dedication to diversifying its marketing approaches but also highlights the growing intersection between sports apparel brands and niche sporting communities. By joining forces with BlacktipH, Under Armour seeks to capitalize on the accelerating interest in recreational fishing and connect with a dedicated demographic that values innovative and practical sportswear solutions.

The details of product integration strategies, promotional campaigns, and further partnership activities are anticipated to unfold in the coming months as both organizations work together to maximize the impact of this collaboration.