Kendrick Lamar delivered a year-end gift to hip-hop fans, capping off an already stellar 2024 with the release of his surprise album, GNX. True to form, the album performed exceptionally well, solidifying Lamar's status as one of rap’s most celebrated champions. First-week sales projections were spot on, with the LP officially selling 324,000 album-equivalent units. According to HITS Daily Double, streaming platforms accounted for the bulk of that success with 290,000 units, while pure album sales contributed nearly 33,000. Despite minimal promotion and the absence of earlier material, Kendrick’s drop created a seismic impact. But really, who’s surprised?
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