First things first. Let’s ensure we’re all on the same page in terms of what a personal brand actually is. A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it. A personal brand is much bigger and all encompassing. It’s about who you are and what you do. Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person. Your personal brand is your secret sauce – the thing that sets you apart from everyone else. It’s what makes you unique. --- Support this podcast: https://podcasters.spotify.com/pod/show/wayne-weathersby/support
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