Greg Twemlow's article "CEO’s Field Guide to AI-Powered Corporate Growth," presents AI as a transformative force posing both significant threats and opportunities for organisations in 2025. The author argues that many companies are failing to realise AI's true potential by treating it superficially, a state he terms "Drift." Instead, organisations must learn to "think with" AI, progressing through a "Six-D Spiral" to reach "Discernment," the stage of deep, strategic engagement. A fundamental step in this process is providing AI access to an organisation's collective body of work at individual, team, and company levels to build context and a valuable knowledge base, moving users from being AI "Freelancers" to strategic "Managers" who actively collaborate with the technology to unlock significant value and achieve Breakout Autonomy. Read the article.
About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).
