Greg Twemlow presents an author's reflection on his creative process by contrasting it with that of the renowned music producer, Rick Rubin. The author posits that while Rubin's approach embodies a receptive, intuitive "vessel," his is a structured, interactive "interface," particularly engaging with artificial intelligence. Despite these differing methodologies—one rooted in stillness, the other in cognitive friction and dialogue—the author contends that both attempt to answer the fundamental question of how human creativity manifests amidst contemporary noise. The piece highlights the author's belief in finding creative truth through iterative processes, collaboration with AI, and a deep engagement with nature's "recursive genius" as a primary intelligence system, ultimately seeing himself and Rubin as adjacent architects of the creative sacred. Read the article.
About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).
