Only 40% of attendees say they had a real “peak moment”, even though 80% of event planners think they delivered one. So… who’s right?In this episode of Event Planner Confessions, Cara sits down with Ken Holsinger, SVP of Strategy at Freeman, to reveal what the data really says about creating experiences that matter.💡
You’ll learn:
- Why attendees aren’t impressed by celebrity keynotes (and what they want instead)
- The rise of peer-to-peer connection and how to design for it
- How to “architect serendipity” and make space for real moments
- What DMCs can do to turn destinations into stories
- Why sometimes, the smartest move is to cut the menu
If you’ve ever wondered what actually makes an event memorable — and how to design experiences that make people come back year after year — this one’s for you.
Check out Freeman’s full Trends report here →
https://www.freeman.com/resources/future-of-commerce-for-trade-shows-and-conferences/ Follow us for all the behind the scenes →
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