The podcast episode of BC Food News, hosted by Jennifer English, delves into the rising popularity of tortillas, fueled by several factors. The global interest in Mexican food and health consciousness are major contributors to this surge. Furthermore, the demand for clean-label and organic foods is encouraging manufacturers to use minimally processed, natural ingredients. Geographically, while North America dominates the tortilla market, the Asia Pacific region is predicted to witness the quickest growth in the coming years. The episode maintains an optimistic outlook for the tortilla market, projected to reach $45.18 billion globally by 2031, despite mentioning challenges like product recalls due to contamination risks.
