The latest episode of BC Food News, hosted by Jennifer English, explores the rising fondness for American Whiskey among Canadian enthusiasts. As the Distilled Spirits Council of the United States (DISCUS) prepares to conduct a slew of events in Vancouver and Winnipeg this fall, the podcast reveals the flourishing interest in the varied tastes and expert craft seen in American Whiskeys. Citing Euromonitor International, the show discusses how the sales of American Whiskeys in Canada have surged by nearly 20% over the past five years. It also looks into the programmed activities which include media drives, whiskey tastings, networking events and in-depth insights into American Whiskeys. Kevin Matticks from DISCUS shares his excitement over the opportunities for engagement between American distillers and Canadian consumers. Additional references and information regarding the event can be obtained from the podcast's show notes.
