In the episode of BC Food News, host Jennifer English discusses the strategic investment and partnership between Snoop Dogg and Harmony Craft Beverages. They plan to launch a new premium functional beverage brand, Iconic Tonics. The script delves into the growth of the functional beverage market, projected to reach 200 billion dollars globally by 2030. The podcast further explores the unique set of innovative beverages Iconic Tonics aims to provide. Snoop Dogg's involvement in the venture is seen as a way to leverage his global influence in the hemp-infused products sector. Iconic Tonics plans on expanding their national presence with their products being available on Snoop Dogg's lifestyle eCommerce platform, SWED.com. Jennifer highlights the brand's commitment to creating healthier, flavorful options in response to the increased consumer demands.
