This week’s biggest headline from the Department of Homeland Security lands squarely on its new, hardline push for mass self-deportation, highlighted by a nationwide and global advertising blitz that urges illegal immigrants to leave the United States or face steep consequences. Secretary Kristi Noem announced, “President Trump and I have a clear message to those in our country illegally: LEAVE NOW. If you do not self-deport, we will hunt you down, arrest you, and deport you. Download the FREE CBP Home app today to self-deport.” These ads, airing in several languages across television, online, and social media, come with a stark warning—those who don’t comply could be fined nearly $1,000 per day, imprisoned, and permanently barred from reentry.
This campaign follows a series of rapid policy shifts since President Trump’s return. DHS reports a 94% drop in Southwest border apprehensions and an 88% decrease in border encounters nationwide compared to last March. Known “gotaways” have plunged over 90% since February, reflecting a broad crackdown and the department’s claim that law and order have been restored along the border. For American citizens, these numbers mean fewer illegal crossings and, according to DHS, improved safety. Businesses and organizations employing undocumented labor may soon face stricter scrutiny as IRS agents are deputized for immigration enforcement, targeting employers and investigating trafficking or property crimes linked to immigration[8].
State and local governments now find themselves adjusting enforcement and social services, while international observers watch closely as the U.S. amplifies deterrence messages abroad. Secretary Noem also reminded all noncitizens in the country for more than 30 days to register with the federal government—a longstanding law now prioritized, with legal penalties for noncompliance. As of April 11, 2025, all noncitizens must prove registration and carry evidence with them at all times.
Litigation is already underway. A federal judge issued a preliminary injunction pausing the planned termination of the parole process for migrants from Cuba, Haiti, Nicaragua, and Venezuela, signaling more legal battles ahead as DHS policy rapidly evolves.
Amid these sweeping changes, public input and vigilance will remain vital. Noncitizens can register on USCIS.gov, and all Americans are encouraged to follow DHS updates for compliance deadlines. With more enforcement resources being dedicated and new interagency partnerships in play, experts caution about potential civil rights concerns and the balance between national security and individual rights.
Keep an eye on Congress for upcoming debates over DHS’s expanded enforcement budget and on federal courts as lawsuits over these measures proceed. For resources, updates, or to voice your opinion, visit DHS.gov and your local representatives’ offices. As the landscape shifts, DHS is sending one message loud and clear: compliance is not optional, and the rules of engagement have changed.
This content was created in partnership and with the help of Artificial Intelligence AI
