This week on Unfiltered, we’re spotlighting the ever-evolving brilliance of Catalina Lotero—a Designer and Creative Consultant at BCG whose work dances at the intersection of systems thinking, aesthetics, and cultural provocation. With a deep curiosity and a soft spot for speculative design and branding, Catalina doesn’t just design—she interrogates, imagines, and redefines. Named one of Colombia’s 40 Under 40, a TED speaker, and a creative force behind projects in 12+ countries and 10+ industries, Catalina explores how design influences human behavior, power dynamics, and the stories we tell ourselves. Her practice moves fluidly between visuals and systems, always asking the deeper questions: How far can design go? And where does it matter most? In this episode, we dive into the mind of a designer who doesn’t just follow trends—she challenges them, reshapes them, and occasionally tosses them out altogether. Get ready to explore creativity with structure, beauty with intellect, and vision with intention. This is Catalina—curious, bold, and unapologetically original.
https://catalinalotero.com/
https://www.linkedin.com/in/catalina-lotero
https://www.instagram.com/jaguardescontrolao/
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