Inside the Mind of a Technology-Driven Marketer
Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology. Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty.
In this episode Sukumar and Swami discuss:
How marketing has transformed over the years Muthya’s Journey from Tech to Marketing Balancing Marketing Functions as a CMO The Chief Marketing Officer Meets the Chief Marketing Technologist Skillsets to orchestrate integrated marketing initiatives Reconciling Attribution Across Marketing Channels Marketing in a Cookie-less World Digital Transformation in Manufacturing Best Practices to Build Digital Transformation in Companies Integrated Loyalty at Ansira Global The Ansira Value Proposition Marketing in the Metaverse Non-negotiable skillsets for Future Marketers Book Recommendations in Tech, Martech and Marketing People who Inspired Muthya What does Muthya do off-work?
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music Watch the full video episode on YouTube
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Connect with Sukumar: https://www.linkedin.com/in/sukumarmuthya/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ Connect with Vignesh: https://twitter.com/hrorq
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