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In this episode of Iconic Creators, host Baxter Colburn interviews Derek Ochoa, the creative director for Texas football. Derek shares his journey into the world of videography and sports media, detailing his early influences and experiences at LSU. He discusses the dynamics of game day responsibilities, the creative strategies employed to capture engaging content, and the importance of social media growth in measuring success. Derek also highlights the equipment used by his team and his personal shooting preferences, emphasizing the collaborative nature of their work. In this conversation, Derek Ochoa shares his insights on sports videography, discussing his techniques, equipment choices, and the importance of capturing the essence of the game. He reflects on his experiences working with notable athletes and the relationships built over time. Derek also addresses the balance between career and family life, emphasizing the significance of making thoughtful career choices. He concludes with valuable advice for aspiring sports creators, highlighting the importance of continuous learning and versatility in skills.