n this engaging conversation, Baxter Colburn interviews Summer Rich, the creator of Baskets by Summer, a business specializing in personalized gift baskets. They discuss the emotional impact of thoughtful gifts, the journey of transitioning to full-time entrepreneurship, and the importance of supporting local businesses. Summer shares her creative process, favorite types of orders, and how she authentically shares her story on social media, emphasizing the meaningful connections her work fosters.
In this conversation, Summer Rich and Baxter Colburn explore the importance of authenticity in personal branding and business. They discuss the challenges and joys of running a small business, the significance of family support, and the need for self-care. Summer emphasizes the value of genuine connections and the fulfillment that comes from doing work that brings joy. The dialogue also touches on setting realistic goals for growth and the importance of maintaining a balance between work and personal life.