Perhaps this is no surprise to you, but the music industry is COMPLEX. There's a lot that goes into things behind the scenes, beyond just a catchy hook (though that part is kind of important, too). What does it take to be a successful musician? Jenny Powers is the founder of Blue Avenue Music Group, an artist, management, marketing, and label services provider. She created her company after seeing the challenges artists face within the wildly confusing business parts of the music industry—and now she's helping these artists get the money they deserve. We're talking all about these elements to a successful music career, from the boring unsexy stuff like setting up your performing rights organization (PRO) info to cool merch ideas. All of it ties back to Blue Avenue Music's principle: Be Creative, Be Artistic, and Be Valued as a human and artist. Now let's get to that success!
