Blink by Malcolm Gladwell explores the power of rapid decision-making and the unconscious mind. The book explains how we often make our best judgments in a split second, using intuition and thin-slicing rather than long analysis. Through engaging stories from psychology, sports, medicine, and business, Gladwell shows when quick thinking works brilliantly and when it leads us into error because of bias and prejudice. He teaches that intuition is a skill that can be trained and refined. Blink reveals that understanding how we think in moments of pressure can help us make faster, smarter, and more accurate decisions in everyday life.
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