The Alter Ego Effect by Todd Herman reveals how creating a powerful alter ego can help you overcome fear, self-doubt, and limitations. Drawing from psychology, neuroscience, and high-performance coaching, the book explains how many top athletes, performers, and leaders use alter egos to access confidence and focus under pressure. Herman shows how to design your own alter ego that represents your strongest traits and values. By mentally stepping into this identity, you can separate insecurity from performance and act with clarity and courage. The book teaches that you already have everything you need — an alter ego simply helps you unlock it when it matters most.
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