In this episode, Jake dives deep into the art of strategic outreach with Cory Dunham, an industry veteran with over thirty-nine years of experience in marketing. Together, they challenge the traditional notion of quantity-driven sales strategies and emphasize the importance of genuine, quality connection in business development.
Key Topics Discussed:
- The value of personalized outreach and how doing minimal research on prospects can significantly enhance engagement.
- The pitfalls of mass marketing and the impression it leaves on potential clients.
- Understanding the importance of building a know-like-trust relationship model in sales for long-lasting success.
- How balancing technology use with human connection is crucial, especially as AI becomes more integrated into marketing.
- Cory's personal journey from an introverted background to mastery in forming meaningful business relationships.
- The significance of speaking out and asking for help to leverage community wisdom and explore resources effectively.
Cory Dunham has spent decades navigating the marketing landscape, spearheading a family-run agency in business since 1980. With a passion for leadership coaching and personal development, Corey illustrates how traditional values and new technology can harmonize for optimal sales strategy.
Tune In to Learn:- Strategies to transform scattergun marketing approaches into focused, relationship-driven campaigns.
- How to foster sustainable client relationships that extend beyond mere transactions.
- Methods to refine communication skills for genuine interpersonal interactions.
If you've found this episode insightful, share it with anyone who believes there's more to sales than just playing the numbers game. Make sure to subscribe for more episodes of transformative sales insights and consider exploring new tools to personalize your outreach.
Follow Jake: LinkedIn: https://www.linkedin.com/in/jakestahl/TikTok: @JakeTheMindMechanicPodcast: https://thejakestahl.com/podcast/Book: Own the Room: https://thejakestahl.com/books/This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.Orchestraight. The straightest path to success.
