Episode Title
Getting ChatGPT to Recommend Your Practice: Dr. Anissa Broussard’s Guide to Smarter Dental Marketing
Description
This episode features Dr. Anissa Broussard, a leader in digital dental marketing, who breaks down how AI-driven search tools like ChatGPT, Gemini, and Claude are reshaping patient discovery. She explains how dentists can position themselves to be recommended by AI, why Google’s July algorithm shift has changed the way practices must approach SEO, and how human-centered content, authentic storytelling, and consistent social presence now influence both visibility and patient trust. Her insights help independent practices understand how modern marketing works and what they must do to stay ahead.
Highlights
Dr. Broussard discusses how AI models evaluate online presence, how Google now indexes Instagram content, and why consistent multi-platform posting directly trains algorithms to surface a practice more often. She explains the importance of emotional storytelling, updated websites with video at the top, strategic FAQs written in natural language, and the growing need for authentic content over stock imagery or generic AI-generated copy. She also outlines how practices can use video scripts, teleprompters, and simple line-by-line prompts to make even introverted dentists appear confident on camera.
Personal Passions
Throughout the conversation, Dr. Broussard emphasizes her belief that the heart and soul of a practice matter just as much as strategy. She speaks passionately about bringing humanity back into dental marketing, creating emotional connection through real stories, and helping practices present themselves in a way that reflects integrity, trust, and genuine care.
Podcast Vision
The Independent Dental Practice Podcast continues its mission to educate, empower, and support independent dentists as they navigate the evolving business landscape. By highlighting experts like Dr. Broussard, the show aims to bridge the gap between traditional practice operations and emerging digital trends so clinicians can grow confidently and authentically in a competitive environment.
Associate Dentist Opportunities:
https://progressivedentalny.com/meet-us/dentist-careers-in-new-york/
Connect with Dr. Sonny Spera:
📧 independentdentalpractice@gmail.com
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This episode includes AI-generated content.
