This podcast discusses the difference between branding and lead generation in advertising. Branding focuses on building long-term visibility and reputation, while lead generation aims to attract potential clients immediately. Branding efforts like billboards and sponsorships take time to show results, whereas lead generation through targeted ads prompts direct client engagement. Law firms should choose their approach based on their goals and available resources.
This episode is based on two articles written by Kirk Stange:
Why Businesses Must Distinguish Between Branding and Lead Generation on Entrepreneur.
Branding versus lead generation in law firm advertising Law Firm Practice Management Advice.
