In this episode, Kirk Stange contends that law firms can no longer ignore ChatGPT. As more people turn to AI tools (not just Google) to search for legal information, firms must start aligning their marketing and online presence for that environment. He warns that firms risk falling behind if they don’t adapt to how AI may drive referrals and client acquisition.
This podcast is based on an article: Law firms need to be thinking about ChatGPT
