Dave Skocik is a former college administrator and assistant professor of communication and has been a public relations practitioner for more than 25 years. He holds a master’s degree in communication and isnationally accredited by the Public Relations Society of America. He’s served as PRSA state president and Eastern Regional Representative. In 2009 he wrote “Practical Public Relations for the Small Business: Tools and Tactics for Competitive Advantage,” for small businesses and organizations to help save them money through earned publicity and effective audience research. Between 1987 and 2008 Dave hosted The Comcast Academic Challenge, a TV quiz show for Delaware's high school students. He is active in community organizations, including Rotary, and emcees parades,fund raisers, debates, concerts, dedications, competitions, and special events throughout the year. In 2007 he retired from the Navy Reserve and remains a strong advocate for veterans, particularly our current generation of patriots. Dave is president of PRDelaware.com in Dover,Del., and can be reached at 302-736-8500 and info@davidskocik.com.