Is cold calling an outdated strategy, or is it still worth focusing on in sales?
Leslie Venetz is a top B2B sales expert, sought-after speaker, and founder of The Sales-Led GTM Agency. She was named the 2024 Sales Innovator of the Year, and she's one of the most influential voices in modern sales. Today, she joins as a guest on the podcast to share her journey through sales, including her biggest lessons, why she still strongly believes in cold calling, and the tactics and strategies she’s found to be the most valuable.
Topics discussed in this episode include:
- The many hats Leslie wears and which role has been the most transformative for her.
- Where self-development really comes from and how to master it.
- Why the work she does now is what she feels truly called to do.
- Freedom as Leslie’s #1 metric for success and what it means to her.
- What she learned in her first year as a full-time founder.
- Why cold calling is not dead and what the data actually says.
- Why people say cold calling doesn’t work and what they’re doing wrong.
- Leslie’s best hook for grabbing attention on a call.
- The best ways (and worst ways) to use voice notes to connect with other people.
- Why it’s important to stay active on social media when you’re in sales.
- The most outdated parts of the industry and one thing that Leslie says has to change.
- The book Leslie recently wrote, what it’s about, and who needs to read it the most.
- What led her to burnout multiple times and how she would approach it differently now.
- Why it’s important to invest in yourself, and the sooner the better.
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