Alicia Visconti, known as the "Pink Tsunami," discussed her journey and contributions to the franchise industry. With 20 years of experience, she highlighted her role in making franchising more inclusive, particularly for women and veterans. Alicia emphasized the importance of overcoming fear and taking action, sharing her personal story of rising above adversity. She also discussed her involvement in the International Franchise Association's diversity and veteran initiatives, and the importance of integrity, growth, teamwork, and life-work balance in her business philosophy. Fran Serve, the world's largest franchise consulting broker organization, was recognized in the Inc 5000 list, underscoring its success and impact.
