Jillian Michaels kicked things off, unveiling the video era of her award-winning podcast “Keeping It Real,” now under Bill Maher’s banner on YouTube. The mission: fearless, nuanced health conversations with MDs, PhDs, and investigative journalists—tackling hot-button trends like declining male testosterone, the rise in early-onset cancers, and the expanding childhood vaccine schedule. Episodes spotlight voices such as Callie Means on food/pharma incentives and (next up) Dr. Peter Attia on when lifestyle change is enough—and when TRT belongs nowhere near men who still plan to have kids.Jillian traced her ethos back to being an overweight, bullied kid who found agency through martial arts and evidence-based health. That lens grew through running a sports-medicine facility, “The Biggest Loser,” and co-authoring titles like Master Your Metabolism and a comprehensive guide to pregnancy and postpartum with medical specialists. Her stance is simple and stubborn—in a good way: look upstream for root causes, present facts without gaslighting, and let people decide what’s right for their families.Author and former investigative reporter Joe Starita (two-time Pulitzer nominee) brought an epic American story: Chief Standing Bear’s 500-mile winter march to honor his son’s burial wish, the habeas corpus showdown in Omaha, and the courtroom declaration—“I am a man”—that helped cement Native people’s legal personhood in the U.S. Starita shared updates on a feature-film adaptation in development and the impact of his Chief Standing Bear scholarships, which have already carried hundreds of Native students into college and skilled careers—many returning to serve their own communities.Next, Sherrie Price Clark of Storehouse Media Group ran a tough-love PSA for authors: don’t let your book get “held hostage.” If a hybrid puts your title in their account, they can control print runs, markup author copies, and skim royalties. Her action list: do due diligence on any publisher; insist on owning your KDP/Ingram accounts; and keep every source file (interior, print cover, ebook cover). Storehouse’s model flips the power: authors own the accounts, the access, and 100% of the royalties.Closing the show, Susan Lintonsmith—creator of the Under the Couch series—talked candidly about parenting kids with ADHD: why early testing matters, how accommodations unlock strengths, and how relatable characters (like Spencer, the “head-in-space” space-lover) help kids feel seen. Then came a joint announcement: StoryWorks, a one-stop path for authors—Frank Fiore (coaching/story development), Paul Hollis/Hollow Man Publishing (editing, formatting, categories/keywords, publishing), and Media Giant Productions (Neil’s team) for pre-launch campaigns, SEO sites, paid/social, podcasts, and broad syndication. In short: craft it, publish it, market it—properly.
