How do you become fabulous? Is it being born chewing on a silver spoon, tracing your lineage to the signers of the Magna Carta or having a house in Malibu or the Hamptons? According to Ellen Lubin-Sherman, well-known personal branding expert, executive coach and author of what has been called, a “manifesto” for daily living – THE ESSENTIALS OF FABULOUS: BECAUSE WHATEVER DOESN’T WORK HERE ANYMORE® – the answer is “no!” With wit, vision, charm and the wisdom gained from having reinvented herself, Lubin-Sherman, who grew up in Brooklyn, maintains that anyone can be fabulous if they develop a positive attitude, impeccable manners, authenticity and flair, become vivid virtually, have a large bandwidth (a diverse group of people you are connected with), and a board (supportive people who can help carry you to the top). The author machetes her way through mistaken beliefs that fabulousness is only within the reach of a select few. She offers insights about creating a memorable first impression, how to be one notch ahead of your competition on job interviews, how to spot a frenemy, the power of the handwritten thank-you note, listening and conversing brilliantly, etiquette for emails, texting and voicemail, and more. Ellen Lubin-Sherman has cultivated and branded identities for some of the country’s most luxurious products. She worked for some of New York’s top communications firms, advising top-tier brands. In 2003, she founded LAUNCH, an executive coaching firm for business leaders who wish to break out of the pack and lead with charisma. In addition to writing books, Ellen is a sought-after speaker renowned for her witticisms on society, culture, manners and style. For more about Ellen, please visit her website at www.essentialsoffabulous.com. Ellen is on Facebook as Ellen Lubin-Sherman/Public Figure and her twitter handle is @ElleTellsIt.
