This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast. Today, we are diving straight into the heart of career growth: mastering the art of networking, with practical strategies for both introverts and extroverts.
Let’s start with the basics. Networking is not about collecting business cards or LinkedIn connections; it’s about building meaningful, mutually supportive relationships. According to Deborah Gray, professor of marketing at Central Michigan University, the most effective networks focus on shared activities or common interests, not just proximity or similarity. For women especially, cultivating these connections means focusing on depth rather than breadth.
If you identify as an introvert, you may feel pressure to network in ways that don’t feel authentic. Know this: you don’t have to be the loudest voice in the room to build influence. Introverts often excel at forming deeper, one-on-one relationships. Instead of aiming for large events, why not start with smaller gatherings or women-centric groups? The Kellogg School of Management highlighted that women who connect in women-focused networks often see more tangible career benefits. Find events that align with your interests—whether it’s a tech summit, a professional association meetup, or even a book club. Reach out to one or two attendees afterward. Follow up with a personal note and propose a coffee chat. That single, thoughtful follow-up can create lasting impact.
For extroverts, your energy and ease in group settings are strengths. Use these skills to become a connector for others. When you attend conferences or employer-sponsored events, look for ways to bring women together, introducing people who could support each other’s ambitions. Don’t overlook cross-industry opportunities—connecting outside your usual circles brings diverse insights and ideas. The WomenTech Network reports that executive women regularly leverage these broader, more intentional networks to land board seats, earn promotions, and lead innovative projects. But even for extroverts, remember: it’s not about how many people you know, it’s about the value those relationships hold.
Regardless of personality, be intentional. Before attending any event—virtual or in-person—research who will be there. Set one or two clear goals for what you hope to achieve. Are you looking for a mentor? Seeking advice on a project? Looking to support another woman in her journey? Preparation helps make each interaction meaningful. And don’t fall for the myth that networking is insincere or political. According to the Center for Creative Leadership, genuine networks are based on deep trust and are often the differentiator for high performance.
Let’s also talk about the importance of follow-through. After any interaction, take a moment to reach out, whether it's sharing a relevant article or acknowledging a recent success of theirs. Women excel at nurturing relationships—let’s lean into that, because nurturing isn’t just nice, it’s a strategy. And don’t be afraid to seek out mentorship. Women who have mentors are significantly more likely to progress, and they in turn lift others as they rise.
Whether you are an introvert thriving in one-on-one conversation or an extrovert who loves a packed room, effective networking is about showing up as your authentic self and investing in real relationships. Bring other women into your network, share your wins, and reach back to help the next woman up.
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