This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast. Today, let’s dive straight into one of the most powerful tools for accelerating your career: networking. Now, networking isn’t just exchanging business cards at crowded events—it’s about building genuine, strategic relationships that help both you and those around you grow. Whether you identify as an introvert, an extrovert, or somewhere in between, effective networking can unlock opportunities, mentorship, and the kind of career advancement that’s crucial for women everywhere.
Networking thrives on authenticity. For many women leaders, the process begins by connecting with people who *truly* resonate with your values. According to the Center for Creative Leadership, the most successful networkers—like Weiping Wang, who credits her well-crafted personal pitch deck—lean into honest, meaningful conversations. Make your introduction clear: highlight your strengths, share your passions, and invite others to talk about their journeys. Remember, when you approach networking as a way to create shared empowerment, you stand out and open the door to genuine connection.
Networking doesn’t always mean constantly meeting new people. Sometimes, the strongest professional bonds come from revisiting existing connections—a former colleague, a mentor like Carla Harris from Morgan Stanley, or a fellow alum from your university. Women often underestimate the power of reconnecting with old contacts. Reach out over LinkedIn, send a thoughtful email asking about their latest work, or suggest a virtual coffee chat. Harvard Business Review reports that nurturing old relationships can deliver more career growth than chasing endless new contacts.
Now, let’s talk introverts. If traditional events feel draining, you’re not alone. Leading Lady Coaching recommends quality over quantity: set a goal to have two or three meaningful conversations rather than working the room. Use your natural strengths—listening, asking thoughtful questions, and expressing yourself through writing. Authentic engagement on platforms like LinkedIn or in active Facebook groups lets you build rapport at your own pace. Comment genuinely, share valuable resources, and reach out before in-person meetings so you walk in with a sense of familiarity.
Extroverts, on the other hand, might thrive at buzzy conferences or industry mixers. Look for shared activities—volunteer for a new project or join a board—where connections happen naturally and collaboration leads to deeper relationships. Gray, from her acclaimed talk on professional networks, suggests joining community groups or business resource organizations to meet people with diverse backgrounds and perspectives. Be strategic and intentional; expanding your network across industries sparks new ideas and opens unexpected doors.
Digital networking is a game-changer for everyone. Online communities and professional associations cater to your interests and allow you to establish expertise by contributing valuable insights. Women-centric networks—such as Lean In Circles, Ellevate Network, or locally hosted women entrepreneur meetups—create a safe space for mutual support and mentorship.
And no matter your networking style, don’t underestimate the power of follow-up. A single message, a note of congratulations, or an introduction between contacts demonstrates that you care, that you’re invested. Consistent communication turns quick meetings into lasting professional relationships.
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