This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast. Today we’re diving straight into a skill that fuels career growth, confidence, and opportunity—networking effectively. Whether you thrive in large groups or prefer one-on-ones, networking isn’t just for extroverts; it’s essential for every woman building her career.
Let’s be honest, many of us feel that old anxiety creeping in at the mention of networking. I remember Sallie Krawcheck, CEO of Ellevest, describing networking as the number one unwritten rule of success in business. The reality, as she and so many women point out, is that traditional networking circles have historically held women at arm’s length. But times have changed, and women are changing the rules by forging new, powerful connections in their own way.
The backbone of effective networking is preparation. Solange Lopes, founder of The Corporate Sister, says to begin by owning your message. That means crafting your elevator pitch—don’t just lead with your job title. Highlight your expertise and what makes you unique. Testing it out in the mirror or with a friend can build that necessary confidence. Before an event, research who’ll be there, plan a few discussion topics, and bring those business cards or LinkedIn QR codes.
Consistency matters just as much as preparation. Networking is not something we do only at industry events or mixers. According to the WomenTech Network, over 80% of professional women at the manager level or above use networking to propel their careers. Senior leaders don’t just network within their own companies. They speak at summits, participate in mentoring programs, and join professional groups. They make networking a daily habit—chatting after a conference call, connecting over coffee, or simply supporting a colleague.
Now, let’s get practical for both introverts and extroverts. If you’re introverted, start with intention. Pick smaller events or women’s professional groups where you’ll feel more comfortable. Even start with a networking buddy for accountability. Focus on listening, ask thoughtful questions, and remember—networking is about building relationships, not just selling yourself. Solange Lopes recommends having a clear why and embracing your own pace.
Extroverts, your energy makes it easier to kick off a conversation, but don’t forget to listen as well as talk. Make an effort to connect with quieter attendees in the room—they could become your most meaningful contacts. Use your strengths to facilitate group conversations and then follow up one-on-one.
Whether you’re dazzling in a crowd or quietly building up courage, always follow up. The Center for Creative Leadership and DDI both report that following up after a conversation—by email, LinkedIn, or even a handwritten note—keeps your network alive. And don’t be afraid to give before you ask. Share a resource, offer help, or celebrate someone’s win. Reciprocity is the currency of meaningful networks.
Finally, continually refresh your network. Reach out to old contacts periodically. Join new associations. Invest in mentorship, as women with mentors, according to the WomenTech Network, are far more likely to achieve senior roles and in turn, mentor others.
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