This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast, where we get candid about everything that really propels women’s careers forward. Today we’re going deep and practical on a topic close to every listener’s heart: how to network effectively—for introverts, extroverts, and everyone in between.
Let’s start with the truth: for women, networking often feels loaded. If you’ve ever thought, “Networking is too self-serving,” or “I don’t want to feel transactional,” you’re not alone. The Center for Creative Leadership found that women frequently resist strategic networking, worrying it’s insincere or political. But the facts are clear—women who build open, strategic, and diverse networks have better access to opportunities, promotions, and information, no matter their job or industry. McKinsey research even suggests that most of a company’s intellectual capital comes from relationships. So, why not claim that advantage for yourself?
First, let’s dispel a myth: networking isn’t just for extroverts. Deborah Gray, professor at Central Michigan University, points out that networking isn’t about collecting business cards at giant events or having thousands of LinkedIn contacts. High-quality networks are built on deep, trusting, and mutually beneficial relationships—not on the sheer number of connections. As an introvert, focus on fostering a few meaningful relationships, which is often your superpower. Organize coffee chats, attend small group discussions, or even volunteer for projects that naturally spark real conversations. That’s where powerful connections come alive.
For the extroverts listening, harness your social energy by embracing diversity in your contacts. Gray highlights the value of what she calls the “shared activities principle.” Don’t stay just with people like you or those you already know. Say yes to cross-functional lunch-and-learns, industry panels, or volunteering for nonprofit boards where you’ll rub shoulders with people from entirely different backgrounds. Diversity in your network doesn’t just feel good—it also multiplies your chances of hearing about big opportunities.
Wherever you are on the introvert-extrovert spectrum, set aside the “icky” feeling that asking for help is manipulative or inauthentic. According to executive coach Henna Inam, authenticity in your networking is all about connecting from your values and a sense of purpose. It’s about letting people know what excites you or what you’re working on—and making specific asks. Instead of "Can you help me find a job?" try, “Do you have any insight into the product management sector at Google?” or “Is there someone you think I should talk to about getting into sustainable finance?” Specificity is your superpower.
Now, let’s talk about reciprocity. Networking karma is a real thing. Give generously, share knowledge or make introductions, but never at the cost of your own energy or goals. It’s okay to say no when something doesn’t serve your path. Healthy boundaries aren’t just self-care—they’re smart networking.
To wrap up, remember: your network is the most powerful tool you have. Map it out, see where it’s strong and notice where it’s thin, especially across industries or seniority levels. Get curious, reach out, and don’t be afraid to ask. Sometimes it’s the bravest thing you do in your career.
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