This is your The Woman's Career Podcast podcast.
Welcome to The Woman’s Career Podcast. Today, we’re diving right into a practical topic that’s at the heart of career growth for women everywhere—networking effectively. Whether you identify as an introvert, thrive as an extrovert, or fall somewhere in between, this episode is full of actionable strategies designed for you.
Women’s networks matter. According to leadership coach Sallie Krawcheck, networking is the number one unwritten rule of success in business. Yet, historically, women have been left out of the core networking circles that accelerated opportunities for others. The landscape is changing, but making meaningful connections still takes intention and strategy.
Let’s start where many women go wrong: thinking networking means collecting the biggest pile of business cards. In reality, strong networks are about authentic, sustained relationships. Start by revisiting your existing network. Sometimes it’s former colleagues, mentors, or even school friends who know your evolution and can offer support, advice, or valuable connections. Don’t underestimate the quiet power of these established ties.
Before reaching out to anyone, invest time clarifying your personal brand. Solange Lopes, founder of The Corporate Sister, recommends preparing your “elevator pitch”—that short, memorable statement that sums up who you are, your strengths, and your career ambitions. This isn’t just for formal events. Having clarity helps you seize spontaneous opportunities to introduce yourself, whether you’re at a conference or striking up a conversation while waiting for coffee.
Let’s talk event strategies. If you’re an extrovert, attending conferences, industry mixers, or workshops may feel energizing. Use your natural strengths—initiate conversations, share your passions, and don’t shy away from exchanging ideas. But remember, being memorable isn’t about dominating the room; it’s about listening actively and finding common ground with others.
If you’re an introvert, remember that preparation is your superpower. Check attendee lists, do a bit of research, and set small goals, like connecting meaningfully with just one or two people per event. Many successful introverts, including high-profile leaders like Weiping Wang, create a powerful presence by asking thoughtful questions and focusing on real conversations rather than trying to meet everyone.
Whether you’re outgoing or reserved, following up is key. Reach out soon after meeting someone, reference your conversation, and offer mutual value—maybe it’s sharing an article, making an introduction, or simply expressing genuine interest. This habit keeps relationships fresh and elevates networking from occasional task to daily practice.
Seek out women’s networking groups or professional associations where the environment is supportive and collaborative. These spaces are often perfect for building a “power network,” where mentorship and mutual empowerment are at the core. And once you find success, pay it forward—offer advice, support, or connections to others in your network.
Networking can open career doors, provide mentors, and spark practical ideas. But most importantly, it amplifies your visibility and influence in your field. Whatever your networking style, remember it’s not just about what you gain, but also what you give.
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