This is your The Woman's Career Podcast podcast.
Welcome back to The Woman's Career Podcast. Today’s episode is all about networking effectively—whether you thrive in a room full of strangers or you’d rather brainstorm solo at your favorite coffee shop. We’re diving into proven strategies for networking success, plus specific tips for introverts and extroverts. Let’s get right to it, because every connection you make can change your career trajectory.
Networking isn’t about amassing a Rolodex of names or schmoozing at every event. According to Deborah Gray, professor of marketing at Central Michigan University, effective networks are built on real relationships, not just LinkedIn connections. That means it's not about how many people you know, but who you know—and how well you cultivate those relationships.
For many women, the idea of professional networking feels uncomfortable. The Center for Creative Leadership points out that women sometimes resist networking, worrying it’s manipulative or insincere. But the truth is, finding opportunity and having influence is often less about grinding away at your to-do list and more about who’s in your corner when opportunity knocks. High-quality, diverse networks are the foundation of career growth and leadership.
Let’s talk about how to start or strengthen your network—no matter your personality type. If you’re an introvert, networking doesn’t have to mean walking into a crowded conference room and striking up small talk. Try focusing on one-on-one connections or joining smaller, interest-based groups. Shared activities—like volunteering on a project or contributing to a professional association—are a natural way to build meaningful relationships with people who share your values and interests. Keep in mind, says Deborah Gray, that starting with a genuine purpose or shared goal can take the pressure off.
If you identify as an extrovert, your superpower is the energy you bring to larger groups and public opportunities. Use that to broaden your horizons beyond your usual circles. Seek out events where you can meet people outside of your immediate field or comfort zone. Remember, the diversity of your contacts makes your network smarter and more resilient.
Whether you’re extroverted or introverted, specificity is your secret weapon. As InPower Coaching notes: instead of broad asks like “Can you help me get a job?” try making targeted requests—for a quick introduction, insight into an industry, or advice on a particular challenge. This not only makes it easier for your network to help you but also builds confidence on both sides.
Authenticity and boundaries matter here, too. Women excel at giving to others, sometimes to the point of burnout. Giving back is vital, but not at the expense of your energy or goals. It’s OK to say no when you need to. Celebrate rejection, too—it’s not personal, it’s simply guiding you toward connections that align with your path.
Mapping your network, as recommended by the Center for Creative Leadership, helps you see your current relationships and spot gaps. Identify champions, mentors, sponsors, and collaborators—then nurture those bonds. Sometimes, it’s as simple as reaching out for a coffee, checking in after a meeting, or offering support before you ask for it yourself.
Above all, remember: you can network in ways that feel genuine to you. Leading women—like those forging paths at Central Michigan University or the Center for Creative Leadership—show us that relationships, not just resumes, define true leadership and career success.
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