This is your The Woman's Career Podcast podcast.
Welcome back to The Woman's Career Podcast. I'm your host, and today we're tackling one of the most transformative yet intimidating aspects of professional growth: networking. Whether you're an introvert who breaks into a cold sweat at the thought of working a room or an extrovert who thrives on meeting new people, this episode is designed to help you build authentic connections that actually advance your career.
Let's start with something crucial: networking isn't about collecting business cards or performing an exhausting version of yourself. It's about connecting with the right people so you have greater insight and greater say in your career trajectory. The Center for Creative Leadership emphasizes that networking is really just about genuine connection, and the good news is that this looks different for everyone.
If you're an introvert, here's what I want you to hear: your natural inclinations are actually your superpowers in networking. Instead of trying to meet fifty people at one event, focus on three meaningful conversations. One quality connection is worth infinitely more than a stack of business cards from people you'll never remember. Introverted women excel at listening, asking thoughtful questions, and building genuine relationships. Leverage that. Use your writing skills through LinkedIn messaging, thoughtful emails, and even handwritten notes. Some of the strongest professional relationships start with a meaningful comment on someone's Facebook post or a genuinely helpful email. That's not weakness. That's strategy.
And here's something counterintuitive: hosting your own intimate gatherings can be far less draining than attending other people's events. When you control the environment, you control the experience. Host quarterly lunch meetings for six to eight women in complementary businesses. That's networking on your terms.
For our extroverted listeners, your natural energy is an asset, but be intentional about it. Instead of passively attending events, think strategically about which gatherings align with your goals. The shared activities principle matters. When you network with individuals who have different perspectives and knowledge through boards, community groups, or business resource groups, you expand your thinking and create real value.
Here's something researchers have discovered that applies to all of us: women-centric networks are incredibly powerful. Women who networked with other women saw greater benefits than those with the same qualifications who networked primarily with men. This doesn't mean you should only network with women, but choosing to invest in women's networks can significantly increase the likelihood of career advancement and provide mentorship from people who truly understand your experience.
The most important element, regardless of your personality type, is systematic follow-up. The real networking happens after the initial meeting. Create simple templates and systems for staying in touch. Monthly check-in emails, sharing relevant articles, making introductions between contacts, or congratulating someone on a business milestone. These consistent touchpoints keep you top-of-mind without requiring constant energy.
Start auditing your current networking activities. Which ones energize you and which ones drain you? Double down on what works for you. Create a quarterly networking plan that respects your natural style. Set boundaries. Monitor your energy levels. When you network in alignment with your authentic strengths, it feels empowering, not exhausting.
Thank you so much for tuning in to The Woman's Career Podcast. We'd love for you to subscribe so you never miss an episode. This has been a quiet please production. For more, check out quiet please dot ai.
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