This is your The Woman's Career Podcast podcast.
Welcome to The Woman’s Career Podcast. Today we’re cutting right to the chase: how do you network effectively—and authentically—so your career grows, whether you’re an introvert, an extrovert, or a little of both? Because networking isn’t just about exchanging business cards or adding connections on LinkedIn. It’s about unlocking doors with real relationships, finding mentors like Rosalind Brewer or Sally Krawcheck, and creating those pivotal career moments women need to move forward, especially in industries where connections often matter just as much as credentials.
For introverts, networking can sound intimidating—a room full of people, small talk everywhere. But the good news is real networking goes beyond parties or noisy conferences. Deborah Gray, a marketing professor at Central Michigan University, points out that shared activities are key for meaningful networking. Think joining a board, volunteering in a cause you care about, or taking workshops. When you base connections on real interests, conversations become easier, and even reserved personalities can thrive. Ask open-ended questions. Listen actively. Explore smaller gatherings—virtual or local—which often let you connect more deeply without being overwhelmed by a crowd.
Now, for the extroverts: your energy can be your superpower, but be mindful of quality over quantity. It’s tempting to accumulate contacts, but building authentic rapport is what leads to genuine collaborations and mentorship. Expand your presence by attending industry events, speaking up in webinars, and even sending quick, focused notes to senior leaders expressing your interest in learning or helping on new projects. If you’re on LinkedIn, make it a point not just to connect, but to follow up, offer industry insights, or introduce members of your network to each other when it makes sense.
A strong personal brand is foundational for both introverts and extroverts. Define your unique value, and be ready with an elevator pitch that says not just what you do, but who you are. According to DDI’s Leadership Transitions Report, women are less likely than men to be assigned a mentor, even though mentorship and sponsorship are game changers for professional growth. Don’t hesitate to ask for guidance—reach out to those you admire with specific questions. Remember, specificity is your superpower. Instead of a vague “can you help me?” ask for insights about a role, or an introduction to someone in a department you’re passionate about.
Networking is a bundle of skills: setting boundaries, embracing rejection as constructive, and giving value to others—not just taking. And networking never ends after the first meeting. Follow up, stay in touch, and look for ways to offer support to your contacts. Over time, your career network will evolve to include not just idea partners, but mentors, sponsors, influence advocates, and friends who help you navigate challenges and celebrate your wins.
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