I’m Diana Florescu and on my new show Media Capital I’m talking with senior leaders at some of the world’s largest media houses, and founders of new-age brands. Exploring the challenges they faced and the lessons they learned as they keep up with the fast-changing advertising landscape; and how partnering together may bring more value than if they were to do it on their own. Media Capital is a new venture model where high-potential brands partner with established media companies to amplify reach, extend the operational runway and increase revenue. Airbnb, Uber, Coursera, and many iconic brands have raised media capital. I hope you enjoy the show and get inspired by their stories to take the first steps toward using media capital to grow your business.
