In this episode, Andrew Allen, co-founder and director of Hike SEO, shares his journey of transitioning from being an SEO expert to leading a SaaS company that empowers small businesses to optimize their websites for higher rankings on Google. Hike SEO provides a do-it-yourself platform that breaks down the complexities of search engine optimization into actionable steps. Andrew discusses the challenges of serving a market of non-experts and the strategies they have used to communicate the value of their software. He also highlights the importance of retention and their focus on making the software indispensable for their customers. The conversation concludes with a discussion on the role of AI in shaping the future of Hike SEO. The conversation explores the role of AI in marketing and how it can revolutionize the industry. The guest, Andy, discusses how AI can replace certain tasks in marketing, such as strategizing and executing strategies, and how it can be integrated into software to enhance its capabilities. He emphasizes the need to view AI as an infinitely scalable team member and suggests anthropomorphizing AI to make it more relatable and less controversial. The conversation also touches on the challenges of overcoming skepticism and uncertainty around AI in marketing and the importance of finding effective channels for growth.
Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-allen-37a833b6/
Learn more about Hike at: https://hikeseo.co/
