In this episode of the Breakthrough Moments podcast, Boris Geheniau, founder of Fundamental Media, shares his journey in revolutionizing real estate marketing in the Netherlands. From discovering the internet's potential in the early 90s to navigating the challenges of the financial crisis and the pandemic, Boris emphasizes the importance of data-driven marketing and innovation. He discusses the integration of AI in their strategies, the resistance faced by real estate agents, and his vision for future expansion into European markets.
Connect with Boris on LinkedIn: https://www.linkedin.com/in/borisgeheniau/