What’s really stopping us from creating better workplaces? In this episode, I’m joined by Edwin Vreedeveld, founder of How Company, to dive into the heart of leadership and team dynamics. Edwin shares his incredible journey from struggling in school to becoming a thought leader in personal development and organizational culture.We explore why trust is the foundation of any successful team, how to move beyond fear-driven corporate politics, and why KPIs should be used as learning tools—not just measures of success. Edwin also reveals practical strategies for employee retention, the importance of aligning company values with real actions, and the critical role of self-reflection in leadership.This is a must-listen for anyone looking to bring more humanity into their organization while driving real results. Tune in, reflect, and discover what’s possible when we focus on the "how." 🎧
Chapters00:00Introduction to Edwin Freidevelt and Howe Company03:03Edwin's Journey: From Struggles to Success05:49Leadership Insights from Corporate Experience08:50The Importance of People-Centric Leadership12:07Navigating Corporate Politics and Fear14:53Transforming KPIs into Learning Opportunities17:55Building Trust and Safety in Teams21:06The Role of Clarity and Mindset in Organizations24:02Competing with Larger Firms: Strategies for Success27:10The Importance of Authenticity in Business30:02Employee Retention: Treating Employees as Customers32:54Addressing Limiting Beliefs in Leadership36:08The Balance Between Support and Accountability38:58Future Projects and Innovations at Howe Company42:02Final Thoughts: Overcoming Personal Barriers
