Guest:
Salena Accardo
Seasoned Executive | Technology Strategist | Growth Optimization Leader
LinkedIn
Host:
Melissa Aarskaug
Executive Connect | Website
YouTube: @ExecutiveConnect
Episode Overview:
In this episode of the Executive Connect Podcast, Melissa Aarskaug sits down with tech strategist Salena Accardo to unpack how organizations can actually monetize the AI revolution—beyond the buzz. From hyper-personalization to risk mitigation, they explore the systems and mindset shifts needed to leverage AI without compromising on trust or compliance. Salena shares her playbook on integrating AI tools like ChatGPT into everyday operations, measuring effectiveness, and building governance frameworks that protect both innovation and privacy. Whether you're a tech exec or just AI-curious, this episode offers smart, actionable insights for staying ahead of the curve.
Timestamps:
00:00 – Introduction to AI Monetization and Efficiency
01:11 – Effective Strategies for Monetizing AI
04:13 – Risks and Regulation: Governance in the Age of AI
07:51 – ChatGPT, Grammarly, and Real-World AI Use Cases
11:00 – Hyper-Personalization and Changing Consumer Behavior
15:18 – Compliance: National Regulations and Sensitive Data
17:24 – AI Metrics: Productivity vs. Effectiveness
19:36 – AI Tools for Everyday Use: From Time Management to Study Help
21:52 – Final Advice: Exploring AI with Curiosity and Intent
Connect With Us:
Podcast Website: https://www.executiveconnectpodcast.com
YouTube: https://www.youtube.com/@ExecutiveConnect
Social:
Melissa’s LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/
Podcast LinkedIn: https://www.linkedin.com/company/my-executive-connect/
TikTok: https://www.tiktok.com/@melissa_aarskaug
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