On todays pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management.
Pitching is the lifeblood of every agencies business but the stats tell a shocking story.
- Only 5% of pitched work gets produced
- The average agency annual pitching spend is circa €1 million
- Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitching
On todays podcast, we’re speaking to former agency head and current pitch consultant
Ray Sheerin who it’s fair to say has many thoughts on the topic.
We spoke to Ray about
- the background and numbers behind todays pitching industry
- his thoughts and experience dealing with pitches from agency, brand and client sides
- why the people in the room are the problem when it comes to procuerment.
- the dreaded and omnipotent "blended rate"
- his favourite Chemistry pitch memory
And many other points points beside, so much so that this will be two parter. You’ll hear part one on this ep with part two to follow in a future pod
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at
Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
