Building a great website isn’t just about design — it’s about people, process, and politics.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with Tas Bober, host of Notorious B2B and founder of The Scroll Lab, to unpack what it really takes to build B2B websites that perform. From handling endless stakeholder opinions to balancing brand and demand priorities, Tas shares hard-won lessons from over 400 site projects and 15 years in the trenches.
They talk about what makes a great B2B site, who should actually own it, and how small teams can manage feedback without losing control. It’s an honest, tactical look at the messy middle of B2B marketing.
In this episode:
-The real purpose of a B2B website
-Why every redesign starts with internal buy-in
-How to say “not now” instead of “no” to stakeholders
-Who should actually own your company’s site — and why it matters
