https://philippebouissou.com/ A leading mind in business growth for 30 years in Silicon Valley, Venture Capitalist, and Author Available by all remote means from Palo Alto, CA Aligning the Dots: The new paradigm to grow any business Author: Philippe Bouissou, Ph.D. Publisher: Onward Business Press It's eight o'clock Monday morning. What do you do to outpace the market and grow faster than your competitors? Aligning the Dots provides a clear answer to that deceptively simple question. Although many how-to-grow business books have been published, none offer a pragmatic and reliable blueprint for top-line growth that is built on deep data analysis and a universal framework that leads to revealing insights. Without a clear roadmap to growth, a CEO's demands for innovative product development, better marketing, and increased customer acquisition and conversion often fail to produce desired outcomes. An effective leader understands that without clear direction and guidance, teams will revert to business as usual and no amount of inspirational taglines will help the business grow faster. Aligning the Dots introduces a new paradigm. It's a universal, data-driven, and prescriptive methodology, called A4 Precision Alignment™, designed to accelerate any business. Based on the profound insight that the maximum top-line growth rate can only be achieved when a business and its target market are perfectly aligned, this methodology reveals how quantitative measurements of alignment form the base for the development a Growth Playbook. That blueprint will guide any business to align the dots to outperform its target market and fly past its competitors. In an interview on your program Dr. Philippe Bouissou can discuss: 1. There are 11,000 business books published every year. Why should we talk about your Book? 2. What results does this new paradigm to grow any business deliver? 3. Why did you choose to focus on the topic of growth? 4. What is unique about Aligning the Dots? 5. What are the traditional methods to grow a business? 6. Why do these traditional ways of growing a business rarely work? 7. What is counterintuitive about your new paradigm? 8. What is surprising about it? 9. How does it provoke new thoughts or bring “conventional wisdom” into question? 10. How did you come up with this new idea? 11. What in your background was critical to invent this new paradigm? 12. Does this new methodology apply to any business? 13. Can you give an example of a bad and a good alignment? 14. Who is the audience for this book? 15. How does the COVID19 pandemic affect the teachings in this system? Aligning the Dots offers a new systematic methodology for optimizing resource allocation towards long- term profitable growth. Philippe Bouissou’s engaging style uses a combination of personal anecdotes, scientific analogies, and relevant case studies to convey his message of alignment. While the target audience cuts across the broad business community, I find the methodology to be most directly relevant to young technology startups who have a very low margin for error in their business model. —Eric Benhamou Founder and General Partner, Benhamou Global Ventures and Former Chairman and CEO of 3Com Every executive intuitively knows the importance of aligning what a company sells with what its customers want, but few executives actually know how to do it right. In his smart, new book—Aligning the Dots— business growth expert Philippe Bouissou presents a simple, but powerful framework for building alignment along four critical business axes. No matter what size your business or what industry you’re in, Aligning the Dots is the playbook you need to spark revenue growth right now — and well into the future. —Peter Economy The Leadership Guy, Inc. Magazine
