Alix Earle BioSnap a weekly updated Biography.
Alix Earle has been all over the headlines and social feeds these past few days and her star just keeps rising. The biggest news is undoubtedly her appearance on this week’s Disney Night episode of Dancing with the Stars where she and her partner Val Chmerkovskiy wowed audiences with a dramatic Viennese Waltz to Once Upon a Dream, channeling Maleficent herself. Although the judges awarded her a 24 out of 30, fans were quick to flood the show’s official Instagram with outrage, declaring her dance deserved at least a nine and calling it the best of the night. Alix responded to her supporters with an emotional thank you on her Instagram Stories, saying being able to continue in the competition was a dream come true, and she’ll be back next week for “Dedication Night,” a chance for personal storytelling with even higher fan engagement. According to EntertainmentNow, many viewers still consider Alix the real winner of the episode, even as she continues to be a frontrunner for this season’s Mirrorball Trophy.
Meanwhile, her influence extends far beyond the dance floor. PEOPLE and AOL report she recently threw a wildly popular SipMARGS Summer Kickoff in the Hamptons to celebrate her canned cocktail brand. The event at Surf Lodge, DJed by Disco Lines, was packed with influencers and close friends, further cementing SipMARGS as a must-have for summer parties. Alix shared behind-the-scenes content on her TikTok and Instagram, from outfit choices perfectly matching her margarita cans to candid moments with her inner circle. She’s made clear that building the SipMARGS brand is about memories, fun, and lifestyle, seamlessly fitting with her social media persona and growing business ambitions.
Alix also showed she’s not afraid to take risks—she did her own makeup for the 2025 American Music Awards red carpet, as chronicled to her millions of followers on TikTok. She confessed the process was nerve-wracking but ultimately rewarding, presenting an understated but polished look. The AMAs weren’t her only media stop. She recently appeared on Good Morning America to celebrate her Dancing with the Stars casting, promising she’ll vlog her journey for fans and provide an “inside scoop” on all the backstage drama.
Social media is abuzz with her ever-glowing “Babydoll Blonde,” a look crafted for her DWTS stint by celebrity colorist Jacob Schwartz, according to American Salon. And her past business moves, including brand partnerships and a high-profile lawsuit with Gymshark earlier this year, continue to generate conversation about her ascent from influencer to major business player. Most recent coverage gives no indication of any new controversies—instead, the headlines are all about high-profile performances, strategic brand moves, and her growing influence in both entertainment and entrepreneurship. For Alix Earle, it’s the season of living out loud—on the dance floor, at the bar, and across every social channel.
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