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Disclaimer: The AI Paycheck Podcast is for informational purposes only and does not provide financial, investment, or legal advice. Please consult a professional before making decisions based on our content.Host Raje sits down with workflow expert Mateo Ignacio to unlock a simple, scalable system for generating high-quality User-Generated Content (UGC) product videos. If you've struggled to scale your creative output, needing many variations different hooks, angles, and scenes without spending all day editing, this working session is for you.
Mateo specializes in Sora-first workflows designed to transform creative work from "making videos" into building a video pipeline. This shift moves the effort from editing every clip to designing an efficient system where inputs lead directly to variants, ready for review and shipping. This focus on repeatability is the key to creating side hustle leverage, allowing you to sell the output, offer the service, or boost your own store's sales.
Key Discussions & Sora 2’s Game-Changing AdvantagesWe dive deep into why Sora 2 is uniquely suited for high-volume UGC:
- Instruction Following & Stability: Sora 2 follows complex instructions more cleanly across multiple shots, allowing creators to plan sequences, not just single clips. Crucially, it provides stable physical behavior, essential for believable product handling.
- Audio and Storyboards: The tool supports synchronized dialogue and sound effects, getting you closer to a finished ad in fewer tools. The introduction of storyboards allows for second-by-second planning, enabling creators to map the "beats" of a script before rendering the final sequence.
- The Prototyping Funnel: Learn the cost-effective workflow: Sora 2 is used for rapid iteration and speed prototyping, while Sora 2 Pro is reserved for generating the polished, final winners, ensuring your wallet stays happy since video is priced per second.
The UGC Pipeline: From Truth to PromptScaling the Side Hustle: Automation and TrustMateo breaks down the exact five inputs required to generate high-converting synthetic UGC: the Product Truth File (a one-page document defining claims and constraints), Offer details, Audience Pain List, Creative Reference Folder, and an Asset Kit.
A central focus is on defining the structure that sells (Hook, Problem, Solution, Close) and the critical need for consistency. You'll learn how to craft a detailed Persona Card (Age, Vibe, Setting, Wardrobe) to maintain continuity across shots and how to use three core angles (pain relief, time saved, social friction) to generate diverse creative.
The episode features exact prompt templates you can copy to translate a simple 15-to-25-second UGC script into a powerful Sora brief. This involves three layers: the shot plan, actor/setting constraints, and precise product handling detail, giving the AI the constraints it needs to deliver "realistic enough" results.
Discover the non-negotiable step for turning this into repeatable income: volume and testing. Mateo outlines the simple tech stack (spreadsheet, script generator, Sora API) needed to automate job submission and status checks, removing the "grunt work". We reveal the 12-variant matrix a testing loop that changes only one variable at a time (hook, angle, persona, or format) to quickly identify winners.
Compliance and trust: the essential rules for keeping creative honest, including the need to disclose synthetic performers and avoiding misleading claims or fake testimonials.
Homework: Listeners are given a 9-step plan to launch their first Sora 2 UGC engine this week: pick one product, define the truth file, create 12 scripts, generate in Sora, remake winners in Sora 2 Pro, and track one key metric.
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