On this episode of The CreateU Experience Podcast, Dylan Rich discusses the process of getting customers to book a call, starting with prospecting and understanding the ideal customer. He emphasizes finding where the target audience lives and engaging with them through social media. The goal is to build relationships rather than just set appointments. Dylan emphasizes the importance of building personal relationships with clients and salespeople. He believes in delivering on promises and creating a positive experience for customers. He also highlights the significance of mindset in sales and offers various tools to help salespeople improve. Dylan suggests using a CRM as a central hub for managing contacts, along with a lead sourcing platform like Apollo IO. He mentions that effective copywriting is crucial for conveying one's message and value proposition. Both him and Brendan stress the importance of having trustworthiness and credibility through branding and online presence.
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