You’re pulling daily audit logs, tracking Teams messages, exporting activity from Power BI—and yet, your execs still ask, “So what?” If you’re tired of guessing how M365 usage impacts your KPIs, this is for you.We’re about to map real business value, not just usage stats. If you want to see how your workflows tie directly to outcomes, keep watching.Why M365 Usage Stats Don’t Tell the Whole StoryIf you’ve ever built a dashboard stuffed full of SharePoint file uploads and Teams chat volumes, but then had that awkward moment in a meeting when someone asks, “But what did that actually *do* for the business?”—yeah, you’re not the only one. Most organizations love these activity dashboards because they’re easy to spin up and give the appearance that things are humming along. SharePoint file counts, email sends, OneDrive syncs, Teams calls—you can slice and dice those numbers as much as you want. They’re fast, they’re flashy, and they make for very colorful charts.But here’s the uncomfortable truth: just knowing people are uploading files or spending time in Teams doesn’t tell you if your projects are finishing faster, if sales are trending up, or if customers are any happier. You can monitor every click, every upload, and every heartbeat of SharePoint activity, but it’s all just noise if nobody can draw a line between the graph and an actual business outcome. That’s the core frustration for a lot of IT and business folks—tons of movement, no indication of impact.Let’s play out a scenario most IT teams will recognize. Picture a manager at a quarterly business review. They’ve come armed with colorful reports showing a massive increase in Teams chat messages over the past three months. They’ve got bar charts comparing SharePoint document activity across departments. There’s a pie chart for OneDrive usage, because why not. They proudly display the dashboard, expecting at least a little applause. Instead, they get a room full of blank faces, maybe a polite nod from finance, and then someone at the table says, “So, um—what does this mean for our clients, or for the project deadlines?” Suddenly, the conversation is less about the pretty visuals and more about what’s *missing* from the picture.This isn’t an outlier moment, either. The big disconnect is that M365 activity data, by itself, is frictionless to capture. Microsoft’s admin centers and usage reports will happily track every digital breadcrumb. But proving that breadcrumb trail actually led somewhere valuable? That’s where people get stuck. You can tell your leadership team, “Hey, Teams chat volume went up 30% during Q2,” but without context, they have no clue if that’s a win for collaboration or just a sign of a project in chaos. I’ve seen project teams bask in high chat numbers, only to realize it was because people were scrambling to clarify requirements that weren’t clearly documented in the first place. In that case, more activity might just mean more confusion, not faster results.And here’s where it gets interesting. Studies from industry analysts—including Forrester and Gartner—have shown that many organizations equate an uptick in M365 usage with “digital transformation” or “business outcomes.” But once researchers look closer, the data often falls apart. For example, one Forrester study tracking digital workplace initiatives found that reported usage numbers accounted for less than 20% of the measurable improvement in business KPIs like project throughput or customer satisfaction. The real correlation only showed up when companies went one step further and embedded key business metrics or KPIs alongside their usage stats. That means if you’re just showing activity—logins, file shares, message counts—you’re probably selling your digital efforts short, and maybe even fooling yourself.Here’s a real example from a client I worked with last year. They rolled out a new Teams-based workflow for their onboarding projects. Early on, they celebrated a huge increase in Team posts each week—so much so that they considered the rollout a success and stopped digging. But a few months later, HR flagged that project completion times hadn’t budged at all. All that banter on Teams? A lot of it was people spinning their wheels, not actually moving projects to done. If they’d tracked completed onboarding tasks or project cycle times next to their Teams stats, they would have noticed sooner that chat activity on its own didn’t guarantee real progress.What’s even more common is treating the presence of M365 activity as proof that users have adopted a new tool or workflow. But as anyone who’s ever pushed a new SharePoint site knows, clicking a link or opening a document isn’t the same as mastering a process—or making an impact for the business. In some cases, you get plenty of usage activity because users are lost. Other times, silence means work is getting done efficiently. Vanity metrics dress up the dashboard, but they can hide underlying problems.So if your dashboards mainly showcase SharePoint and Exchange usage, you’re measuring motion, not meaning. The answer to that skeptical “So what?” from your leadership team starts with ditching the assumption that more clicks and messages equal more results. You need to pull in data that actually matters—things like sales closed, cases resolved, or projects launched on time. That’s how you move beyond surface-level reporting. There’s a much better way, and it starts by putting your M365 metrics side-by-side with the raw business numbers your execs *really* care about.Now, imagine if you could wire up your M365 data directly to those business KPIs. What could you uncover if you stopped guessing, and linked usage to what moves the dial for your organization? Let’s see how that actually works.Connecting M365 Data to Custom KPIs: The Missing LinkIf you’ve ever wondered whether that extra bump in SharePoint site hits actually helped your sales team close more deals, or if it just added more noise to your digital workspace, you’re not alone. A lot of us sit with slick usage dashboards, hoping these metrics mean something concrete. Unfortunately, M365 activity data and real business outcomes often live in totally separate worlds. It’s the classic silo problem—IT pulls user activity, compliance tracks audit events, and the business side runs their own spreadsheets on project completions or Net Promoter Score. When those two sides never meet, it doesn’t matter how much data you’re collecting, you’ll only ever see half the picture.This is one frustration I hear from IT teams and digital leaders over and over. There’s no shortage of data—Microsoft pumps out logs for every SharePoint upload and Teams message, while CRMs, project tools, and feedback forms generate their own numbers. The headache starts when you realize you can’t answer basic questions, like, “Did more Teams collaboration speed up our product launch?” or “Did all those added SharePoint files coincide with closing projects or boosting satisfaction scores?” You’re sitting on a gold mine and mostly finding gravel.Let’s look at where things break down. A pretty common mistake is thinking the finish line is getting M365 audit logs and usage data into Power BI. You set up automated refreshes from the Microsoft Graph, plug in your standard usage reports, maybe layer on some activity by department or location. It looks comprehensive—except you’re stuck at counting actions, not measuring impact. That’s because the second half of the puzzle—bringing in actual business KPIs—gets skipped, or someone thinks “we’ll do it later.” In the end, you have beautiful dashboards about logins and uploads, but you still can’t answer whether any of it moved customer satisfaction, improved delivery timelines, or increased revenue. Picture this: A project manager comes to IT with a problem. Her team has ramped up in Teams chat and collaboration during a critical phase. She wants to know—did all that conversation actually help the project finish faster? Or was everyone just frantically messaging because the process was unclear? The only way to know for sure is to bring in both sets of numbers. Teams activity from audit logs, and project timeline data from whatever source is tracking delivery—maybe a project management tool, maybe just a simple Excel sheet with start and finish dates.So where do you begin? The ground level step is grabbing the right data from both sides. On Power BI’s side, you’ve got options: there are out-of-the-box M365 connectors that tap directly into SharePoint, Teams, OneDrive, and Outlook activity reports. Pulling in those audit logs is usually straightforward, if a little fiddly. Most of the time, you’re exporting user, site, or file activity with a date stamp. Now, on the KPI side, you want those high-value numbers—the sales pipeline, project completions, NPS scores, whatever aligns with your business goals. These typically live in a CRM, a project system, sometimes buried in Excel, or even available by API. Power BI brings these sources together easily. You just import your KPI tables—connecting via SQL database, a SharePoint list, Excel export, or directly from services like Salesforce or Dynamics.The tricky bit is what comes next, and this is where a lot of dashboards go off the rails. The real challenge isn’t pulling in two big hunks of data—it’s making sure those hunks can talk to each other in a way that actually makes sense for your business. Most teams stop the moment both tables appear in Power BI. They’ll have SharePoint activity by user and date, and a completely separate KPI table, and that’s it. At that point, all you can do is stare at two parallel trend lines and squint, hoping for some correlation. That’s not analysis, that’s guesswork with extra steps.To do it right, you have to set up relationships that let you answer questions like, “Did an increase in Teams meetings over the project timeline result in faster completion?” or “Is high SharePoint upload activity duri
Become a supporter of this podcast: https://www.spreaker.com/podcast/m365-show-podcast--6704921/support.
